Is Assay Lofts Birmingham’s hottest new address?



Buyers are already signing up online for details of a new luxury Birmingham residential address which won’t even be launched until Easter 2019.

Demand for Assay Lofts, Elevate Property Group’s 32 apartment development in Charlotte Street which overlooks St Paul’s Square in one of Birmingham’s most sought-after locations, has been so strong the developers are expecting to sell out off-plan.

The scheme of one and two bedroom apartments was originally designed by Birmingham practice Glenn Howells Architects and is Elevate Property Group’s fourth development in The Jewellery Quarter and tenth development deal in the city.

It is scheduled for completion in August 2019 but with demand for more information so strong, Elevate has released the latest CGIs indicating how the £10 million scheme will look when completed by contractors NM Group.

Elevate’s sales and marketing director David Hofton said: “Assay Lofts will be a flawless fusion of heritage and 21st Century style at the heart of Birmingham’s resurgent Jewellery Quarter.

“It is proving very popular with young professionals as it is only a few minutes’ walk away from the city’s central business district on Colmore Row.”

Prices range from £215,000-£270,000 for the one bedroom apartments and £325,000-£355,000 for the two bedroom apartments. Duplexes are available from £390,000-£490,000 the penthouse apartment has already been reserved.

Assay Lofts is being constructed on the former car park of the Assay Office which was based there from 1878 but moved to a purpose-built new home on the other side of The Jewellery Quarter in 2015.

The news of Assay Lofts’ popularity follows on from the success of Elevate Property Group’s latest completed development known as Tennant Street Lofts in Birmingham’s “West Side”.

Buyers have already moved into Tennant Street Lofts with one buyer commenting: “The finish is first class, the quality of the fixtures and fittings is outstanding. It is obvious that it has been designed and built with people who care about building exceptional homes.”

Elevate Property Group is already known for its quality developments in Birmingham, including Concord House, Queensway House, St Paul’s House and Honduras Wharf, unique developments of townhouses, apartments and penthouses.

Other developments in Birmingham include the recently approved Cliveland Street development  in the Gun Quarter which is due to start on site this summer and another site in Camden Street in the Jewellery Quarter which is subject to planning.

Elevate Property Group currently has nationwide interests in 1,300 plots with a gross development value in excess of £330 million.

For further details of Assay Lofts, contact sales@elevatepropertygroup.co.uk or call David Hofton on 0121 272 5729.

[ 24 Jan ]